Consumer Research Analyst
Altria Group is a FORTUNE 200 company that owns the premier tobacco companies in the United States including Philip Morris USA, U.S. Smokeless Tobacco Company and John Middleton. The companies’ premium tobacco brands include Marlboro, Copenhagen, Skoal and Black & Mild. Altria also owns Ste. Michelle Wine Estates, one of the country’s top premium wine producers and Philip Morris Capital Corporation, an investment company. Altria’s mission is to own and develop financially disciplined businesses that are leaders in responsibly providing adult tobacco and wine consumers with superior branded products.
Altria Client Services’ role is to provide high quality services to the Altria family of companies. We are currently seeking an entry level Consumer Research Analyst to join our Consumer Insights and Engagement department in Richmond, VA.
The selected candidate will play a key role in designing and executing custom market research studies designed to produce actionable consumer insights supporting our leading brands. You will get the opportunity to work on Best-In-Class market research and collaborate with top tier marketers, vendors and our team of marketing research experts. In this role you will:
•Consult with internal clients and colleagues to understand consumer knowledge needs and developing research plans to meet these needs
•Develop, manage and analyze research studies to evaluate in-market performance of new brands and promotional initiatives
•Monitor the performance of our leading brands and provide the consumer perspective on marketing programs
•Respond to a broad range of questions related to consumer attitudes and behavior from key client groups, including Marketing and senior management, by creating and delivering impactful consumer insights presentations
•Provide a perspective that effectively integrates consumer sentiment with a solid understanding of business performanceWe are seeking a team player with a sound understanding of custom marketing research methods. Other qualifications include:
•A Master’s Degree in Business Analytics or Marketing Research
•Strong written, verbal and interpersonal communication skills
•Applied marketing research experience across the marketing mix, to include positioning, pricing, packaging, promotion and product testing
•Excellent leadership skills and the ability to apply those skills in cross-functional teams
•Strong problem solving and analytical skills
•High level proficiency with MS Office applications, especially Excel and PowerPoint
At Altria Client Services, we recognize that our people are the reason we achieve our business goals. We believe in developing the leadership potential of our employees by providing them with opportunities for training, development and advancement.
In addition to the opportunity to apply and develop your marketing research skills toward key business objectives, we offer an excellent compensation package including a competitive base salary, comprehensive health/vision/dental insurance, participation in our deferred profit sharing program as well as a relocation assistance package.
Each Altria company is an equal opportunity employer. We consider qualified applicants without regard to race, color, religion, sex, national origin, sexual orientation, disability, gender identity, protected veteran status, or other protected class.