IBM logo
Company Name:
Approximate Salary:
Not Specified
Location:
NEW YORK, All
Country:
United States
Industry:
Marketing
Position type:
Full Time
Experience level:
2 - 5 years
Education level:
Bachelor's Degree
Street:
6303 BARFIELD RD NE
City:
Sandy Springs
State:
Georgia
ID
175582
10002
Job Title:
Social Media Strategist
Phone:
6789103969

Social Media Strategist

Job Description

Have you made an impact leading social media programming in-house or with an agency previously? Do you know how to reach the right people at the right time with the right message? Are you obsessed with digital content trends and emerging platforms?

We are looking for a self-starting, intellectually curious person possessing gravitas to join as a Social Media Strategist on our Content Hub team - IBM's enterprise storytelling platform.

In this role, you are part of a nimble cross-functional team that produces communications in support of our corporate narrative around the world. As our in-house expert, you will lead efforts designing engaging experiences across myriad social media channels using insights, technologies and know-how, with a constant testing/learning approach.

With a keen understanding of how social platforms such as Twitter, LinkedIn, YouTube and others are organized, you easily translate business objectives into social media objectives while effectively advocating for the right set of actions to continuously improve IBM's thinking, strategy direction, and programs and tactics.

If you are a left-/right-brain do-er and someone who can easily share the load – and share laughs - with others, let's talk.

Responsibilities

  • Create compelling social content with engaging tone and visuals
  • Influencer identification and ability to craft strategies to engage advocates
  • Applying analytics to better profile, target and retarget audience; adapting social campaigns to deliver higher quality responses and improve conversion rates
  • Design and propose social media listening plans to support audience development and engagement objectives
  • Collaborate with executives to optimize social media engagement levels
  • Turn data into consumable, executive-ready insights and develop action plans
  • Continuously develop strategic social media/digital content skills on existing platforms and new toolkits/vendors
  • Stay current on the latest platform features and make recommendations on applicability to ongoing brand efforts
  • Write case studies on successful strategic campaigns and product launches


Location: Astor Place, NYC. Please note we are not able to offer relocation assistance.

This role requires the ability to work in the U.S. without current or future need for IBM sponsorship.



CHQCOM



Required Technical and Professional Expertise

  • At least 8 years of hands-on experience in community management, digital media, social media, and/or interactive marketing
  • Demonstrate best-in-class visual, verbal, and writing skills
  • A trusted consultant's presence; adept at listening, engaging, influencing, and educating
  • Innate capacity to engage teams, to elevate their understanding and lead without direct accountability
  • Superior organization and time management skills
  • Thrive in a dynamic environment; resourcefulness and curiosity are key


Preferred Tech and Prof Experience

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EO Statement
IBM is committed to creating a diverse environment and is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status. IBM is also committed to compliance with all fair employment practices regarding citizenship and immigration status.

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